About Us

Our Mission & Vision

We have a clear mission:

"Do our best efforts to provide accurate, fair, and thorough information on diverse health, fitness, and wellness related topics."

"Acting with responsibility and integrity, gathering, reporting, and interpreting information with honesty, empathy, and reliability."

Our Vision

Educate, inspire and inform our readers with balanced, unbiased scientific information on health, wellbeing, fitness and food & dieting issues, empowering them to make more positive choices on their health and wellbeing.

We aim to be accurate and clear, and we celebrate journalistic best practice.

Meet Our Team

We are a lean team dedicated to our Vision.

Perla Eichenblat

Perla is our Editor, she has a great eye for detail, reader appeal and is superb at fact checking.

Visit Perla's Bio page.

Austin Whittall

Founder, publisher and scientific writer of our content.

Check out Austin's Bio and learn more about his qualifications.